Buying an event is, of course, a major investment. And while the financials may stack up on paper, that’s only part of the picture.
Footfall’s event and sector due diligence reporting will leave you fully armed to make that all important go/no-go decisions.
We undertake the leg-work and analysis that will address the fundamental questions you need answers to. We talk to exhibitors and visitors; we analyse sector drivers, trends, competitive threats, NPS scores, market stability, re-book levels. We qualify USPs and determine how robust the sales proposition is.
And at the end of the process (taking roughly 6-8 weeks depending on complexity) we package up our findings and present a detailed report giving you the opportunity to proceed (or otherwise!) with confidence.
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• Market size
• Historic and forecast growth rates for the industry sector
• Key market growth drivers, consolidation and change
• Supply chain factors
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• What part do events play in the overall supply chain / industry
• How will events change based on the industry growth drivers
• Relationship between industry dynamics and performance
• Event market share and comparisons
• What are the key competitive events
• Where are the key communities based geographically
• How important are events vs. other ways of sourcing product
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• Who are the exhibitors and attendees
• Qual and quant research
• Exhibitor and visitor interviews – satisfaction levels, views on whether “must attend”, previous attendance / future attendance intentions, which other events do they exhibit at / attend
• How are the events differentiated
• Relationships with key associations and trade bodies
• Price comparison to competing events
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• Full report of findings, with exec summary and 1-to-1 presentation
“We have worked with Footfall on two due diligence projects and were extremely happy with both. Will and the team ensure that they cover the ground effectively and ensure that the report is conducted professionally, thoroughly and on time. Most importantly they really understand what we do and therefore can ask the right questions and interpret the data in a useful and meaningful way.”