Will launched Footfall in September 2016 as a marketing and support agency to the event industry. Will's extensive career in exhibitions spans over two decades - while marketing director at Brintex Events, he welcomed some 250,000 visitors through the doors of over 150 trade shows.
In particular, Will was the creative and promotional force behind the London Wine Fair, which included winning the Association of Event Organisers blue riband trophy for 'Best Trade Event'.
Will (F) joined Footfall in August 2017, having worked with Will (B) at Brintex Events for 3 years. Will has worked on, launched and managed the marketing and communications for over 50 B2B and B2C conferences, festivals and exhibitions.
In 2016 Will lead the marketing on the launch of Brintex Events first B2C event 'The Epicurean', a sold out, two day consumer drinks festival for 4,000 people. Will also managed the marketing for the UK's largest traffic infrastructure event, 'Traffex', and was head of marketing for the world's premier artificial intelligence conference, 'World Summit AI'.
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